Amla & Bhringraj Hair Oil (100ml)

Primary positioning: Traditional hair care for modern consumers

Target problems: Hair fall, dandruff, hair growth stimulation, overall nourishment

Key ingredients: Amla extract, bhringraj, coconut oil, fenugreek

Market rationale: Hair care represents 37.3% of cosmetics market with high herbal suitability. Bhringraj and amla are time-tested ingredients with proven efficacy