Aloe Vera Multipurpose Gel (100ml)

Primary positioning: Hero product addressing multiple skin concerns

Target problems: Hydration, acne treatment, sunburn relief, daily moisturizing

Key ingredients: Pure aloe vera, vitamin E, glycerin

Market rationale: Aloe vera gels show "very high" demand with broad appeal across age groups. Positions directly against competitors like Good Vibes (₹184) and Jovees (₹159)