Turmeric & Neem Face Wash (100ml)

Primary positioning: Daily cleansing for acne-prone and oily skin

Target problems: Oil control, acne prevention, blackhead removal, deep cleansing

Key ingredients: Turmeric, neem extract, honey, gram flour (besan)

Market rationale: Face wash category dominates skincare purchases with highest repeat purchase frequency. Turmeric and neem represent core Ayurvedic ingredients with strong cultural resonance